A new identity, a new website, a new positioning, and new ambitions. In 1992, EEBIC was created at the initiative of the Brussels-Capital Region, Citydev.brussels, and ULB, with the mission of identifying and promoting the development of high-potential young companies. While our initial mission remains unchanged, our services have since evolved significantly. After supporting more than 300 innovative startups over the past 30 years, we have taken care to improve our support offering, both within the incubator itself and with our partners in the Brussels-Capital Region. In 2023, a strategic shift occurred. Since then, EEBIC’s activities have focused solely on incubating startups, their accommodation, and their support. This major event was an opportunity to rethink our identity and review our positioning. Today, EEBIC aims to position itself as the premier incubator in West Brussels, bringing together as many entrepreneurs with innovative projects as possible and seeking support.
Explanation of the new logo: Our new logo was created based on the previous logo. The small sticks under the letters of EEBIC were taken and used to create our new symbol. These sticks represent the startups, which interlock and converge towards the central point, symbolizing EEBIC. The movement of the logo expresses dynamism as well as the continuity of the process. As for our new color palette, it is composed of more modern shades, with blue as the main color, symbolizing EEBIC’s energy while inspiring confidence.
A new graphic charter and a redesigned website: This new identity and graphic charter allow us today to better highlight our various contents and services. In evolving our identity, it was therefore evident to proceed with a deep overhaul of our website, both visually and in terms of information organization. Our previous website, split into two parts, no longer made sense. With this new website, it is now easier to navigate between our different services, namely incubation, office rental, meeting rooms, as well as communicate about our startup community, which constitutes the core of EEBIC. We also wanted to highlight our various partners in the Brussels-Capital Region, whose support makes EEBIC’s support so impactful.